companies used to view us as demographics. because they couldn't see what made people different. today, retailers from the us to japan are using analytics to find insight in social chatter, reviews and sales transactions. helping some companies increase online revenue up to 50% by offering customers an experience as unique as they are. that's what i'm working on. i'm an ibmer. let's build a smarter planet. monarch of marketing analysis. with the ability to improve roi through seo all by cob. and you...rent from national. because only national lets you choose any car in the aisle... and go. you can even take a full-size or above, and still pay the mid-size price. i'm going b-i-g. [ male announcer ] good choice business pro. good choice. go national. go like a pro. >>> we're back now with the roundtable. i'm joined by matthew dowd, welcome back. ruth marcus of "the washington post," david sanger of "the wall street journal," joe klein and peggy noon noon. let me begin now, matthew, talking about the fiscal cliff. we heard from the two senators right there, and i wonder if those two